Lopez de Heredia is the most traditional producer in all of Rioja and probably in all of Spain. While so many of Rioja’s wineries have moved toward modern production and even the “Traditional” producers have advanced at least somewhat technologically, Lopez de Heredia has stood still, as if frozen in time.
Evolution happens in wine regions as a process of natural selection. As time passes, winemakers tailor their product to suit the palate of the ever-changing consumer. As a result, most wineries never settle.
In the reality of modern day production, producers are in a rush to get their bottles out of the cellars and onto the shelves of liquor stores. In contrast, Lopez de Heredia is one of the few wineries that believes in giving the wine as much time as it needs to develop and not shipping it out until it is absolutely ready to drink. French oak? Overrated. Winery sanitation? Who cares? Controlled oxidation? Good stuff. It’s all part of the brilliant and time-tested recipe that Lopez uses to craft exceptional wines even in dismal vintages.
And while there are plenty of other winemakers that make ample and indulgent examples of traditional red Rioja, to our knowledge, Lopez is just about the only producer making truly traditional white Rioja. And these are some of the most developed, complex, and thought-provoking white wines that we’ve ever tasted. And the reds? They’re extraordinarily complex, textbook examples of Traditional Rioja—a true testament to what Tempranillo is capable of.